Amy V. Cooper on Using our Strengths to Bring Vision & Voice into Alignment
...So much of what I’ve learned over the past few years of working with photographers and creatives, and working in the photo industry, is that so much of it is arbitrary. There’s no real standard for pricing or marketing. Everyone works differently, and mindset is a big part of running a freelance business. I have been doing more studying in the area of mindset, and offering new services to my clients that are focused on mindset, clarity, and authenticity. Instead of teaching my clients to follow a formula, I work with them to create an individual strategy based on what works for them. The photography and advertising industries have changed so much, especially now that influencers and Instagram and social media set the pace. The old ways of having reps and using directories are not working. I try to help photographers and other creatives figure out what their passion is, and instead of looking outside of themselves, we build their business strategy from their authentic desires.
