Amy V. Cooper on Using our Strengths to Bring Vision & Voice into Alignment

...So much of what I’ve learned over the past few years of working with photographers and creatives, and working in the photo industry, is that so much of it is arbitrary. There’s no real standard for pricing or marketing. Everyone works differently, and mindset is a big part of running a freelance business. I have been doing more studying in the area of mindset, and offering new services to my clients that are focused on mindset, clarity, and authenticity. Instead of teaching my clients to follow a formula, I work with them to create an individual strategy based on what works for them. The photography and advertising industries have changed so much, especially now that influencers and Instagram and social media set the pace. The old ways of having reps and using directories are not working. I try to help photographers and other creatives figure out what their passion is, and instead of looking outside of themselves, we build their business strategy from their authentic desires.

By |2022-08-16T20:21:06+00:00August 10th, 2022|Inspiration, Interviews, Photography Profile|Comments Off on Amy V. Cooper on Using our Strengths to Bring Vision & Voice into Alignment
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Leaning into Uncertainty – Lead with Authenticity

Leaning into uncertainty to connect and lead with authenticity: Mary Dail discusses essential elements of women’s success

As a pandemic ignited around the world in 2020, many people sought a safe space to live and work while waiting for the time when being together was no longer a risk. A sanctuary space was especially important to Mary Dail, owner and creative director of Big Leo Productions. While the pandemic raged, Dail suffered an unimaginable loss—the death of Mary’s husband Andreas, just 46 years old, from a sudden heart attack. To say his loss rocked Mary’s world would be an understatement. At a time when the world was already upside down, to suffer the loss of her best friend, business partner, life partner, and father to their young son, Loki, and her stepdaughters, was an especially cruel blow.

Yet just seven months after losing Andreas, Mary […]

By |2022-08-10T19:57:01+00:00February 2nd, 2022|Inspiration, Interviews, Photography Profile|Comments Off on Leaning into Uncertainty – Lead with Authenticity
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Covid-19 Risk Assessment & Useful Camera Analogy

We spoke with Dr. David Davenport, a specialist in infectious disease and clinical associate professor at the Western Michigan University School of Medicine on Aug 11, 2020 about coronavirus and the impact on our industry.  Back in April we chatted with Dr. Davenport about the new work environment we were going to be facing in photo and video production.

Now that we are facing that work environment and getting back on set, he updated us on what we’ve learned about COVID-19 since we last spoke and what new best practices we can implement.  You can listen to the Zoom call in its entirety here.  You can also watch short clips from our call answering many of your questions on our YouTube channel.

We wanted to draw your attention to Dr. Davenport’s useful “camera analogy” for […]

By |2020-09-01T18:46:00+00:00September 1st, 2020|Covid-19|Comments Off on Covid-19 Risk Assessment & Useful Camera Analogy
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Frank Okenfels 3 & Carol LeFlufy Talk About Photography and their 30-year Collaboration

Space for Arts together with American Photographic Artists’ LA chapter hosted Frank Okenfels 3 and Carol LeFlufy on Wednesday evening November 7th at Edge Studios in LA.  Carol and Frank have worked together for 30 years and this event was the very first time they had appeared on stage together to discuss their long-standing partnership.  The standing room only audience was captivated and entertained by Frank’s stories and Carol’s sometimes snarky color commentary, often triggering great laughter.

Frank and Carol’s collaboration began in the late ‘80’s in NYC when, as Frank described it, he found his way around town on a bicycle and had a pet rabbit named “Fish”.

The arc of Frank’s career progression was illustrated with his work and antidotes starting with his break through shooting Tracy Chapman for Rolling Stone, his longstanding rapport shooting David Bowie and his having Bruce Springsteen sing “The Lion Sleeps Tonight”.  Many […]

By |2019-03-04T02:23:47+00:00November 15th, 2018|Events|Comments Off on Frank Okenfels 3 & Carol LeFlufy Talk About Photography and their 30-year Collaboration
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In Conversation with Frank Ockenfels 3

Frank Ockenfels 3 is a photographer driven by a curiosity that creates a visual language of kaleidoscopic abundance of imagery and emotion. He has captured portraits of many prominent celebrities, taking the familiar face to a more primal and dark corner of his mind. His use of non-photographic elements, such as collage, has marked him as a unique collaborator of art.

What motivates you to participate in events like “Thirty Years and Counting”?

Inspiration for younger artists often comes from hearing from the experiences of older artists. When asked to do this talk, I was excited. I’ve done lectures about myself quite a bit, probably enough. Carol and I have a unique relationship. I don’t think there’s been any other photographer who has had the same agent for the same amount of time as us. She’s always been supportive of my work. She’s always […]

By |2019-03-04T02:33:56+00:00November 13th, 2018|Interviews|Comments Off on In Conversation with Frank Ockenfels 3
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In Conversation with Carol LeFlufy

Carol LeFlufy is the founder of EYE FORWARD, an agency representing photographers and directors with bold, distinctive perspectives who work across all categories. She worked as an assistant to iconic fashion photographer Steven Meisel and as studio manager for legendary portrait photographer Annie Leibovitz. While working for Art + Commerce, she represented Mary Ellen Mark, Ellen von Unwerth, and Frank Ockenfels 3 among others before setting off from New York to Southern California and starting EYE FORWARD. EYE FORWARD currently represents photographer/directors, Michael Christopher Brown, Heather Hazzan, Sam Jones, Spencer Lowell, Bella Newman, Dewey Nicks, Frank Ockenfels 3, Perry Ogden, The Ingalls and Ward + Kweskin. Recently, she joined the Space for Arts Inaugural Advisory Board, which provides leadership in the form of industry specific guidance and insight. SFA and co-hosts APA LA will be hosting Carol and Frank Ockenfels 3 for “Thirty Years […]

By |2019-03-04T02:22:55+00:00November 1st, 2018|Interviews|Comments Off on In Conversation with Carol LeFlufy
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“Women in Photography” Event

Space for Arts’ co-founders culminated a 4-day visit to Berlin by hosting Karen Frank & Allyson Torrisi for a discussion of their work and “Women in Photography” for an invited group of studio owners, photographers and creatives.

Allyson, Deputy Director of Photography for People Magazine formerly of Popular Mechanics, described her creative process and the planning of the photography used in Popular Mechanics illustrating articles on topics as diverse as the iPhone, shale fracking and nuclear power plants.

Karen Frank, Director of Photography of ESPN Magazine presented iconic images from ESPN’s much heralded “Body Issue.”  Karen described the inspiration, process and sensitivity needed to capture powerful images of elite athletes while nude.

During the post presentation Q&A at the Women in Photography event, the discussion ranged from specific issues surrounding the […]

By |2019-03-04T02:49:25+00:00October 18th, 2018|Inspirational Spaces, News|Comments Off on “Women in Photography” Event
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In Conversation with Michele Romero

Filled with experience, advice, and almost unbelievable stories, Michele Romero is a gift to the photography, entertainment, and magazine industries. Senior Photo Editor at Entertainment Weekly, she has an incredible knowledge and sense of creative content production. Space for Arts was lucky to get her on the phone to discuss motivations, inspiration, what she looks for in studios, and just any story she was willing to share with us.

What motivates you to attend events and be open with your knowledge and experience?

Well, I have a personal credo that it is important to give back to society in general. I think if I had a motto I’d be “think globally, act locally.”

It just so happens my skill set is photography.  It is a medium I’ve been working in for 30 years so I can refer to myself as competent.

Working with people […]

By |2019-03-04T02:35:58+00:00September 19th, 2018|Interviews|Comments Off on In Conversation with Michele Romero
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In Conversation with Art Streiber

The photographs of Art Streiber are not just unique or interesting. They are portals to other worlds, other times – where familiar faces are found in curious circumstances.  Art specializes in reportage, portraiture, corporate, entertainment and advertising projects.  His editorial clients have included Vanity Fair, Entertainment Weekly, Wired, New York, Fortune, ESPN, GQ and The New York Times Magazine.  He has been named to American Photo Magazine’s list of “The 100 Most Important People in Photography,” and was presented with the Pacific Design Center’s “Star of Design” Award for Photography.  Space for Arts was fortunate to have the chance to interview him about his work, motivations, and expectations of studio space.

 

What motivates you to attend events for photographers and be open with your knowledge and experience?

I’m a big believer in the photographic community and supporting that community.  Photographers have always been competitive, keeping their cards close to their […]

By |2019-01-23T19:11:53+00:00September 5th, 2018|Interviews|Comments Off on In Conversation with Art Streiber
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Guest Post: Tips for an Independently Produced Photoshoot

Putting together an independently produced photoshoot for the first time? Or are you looking for new and improved ways to refine your process? Our tips below will set you up for success and provide insight about how to execute a photoshoot you’re proud of.

Courtesy of the Art of Freelance. Written by Mathieu Young. Original article published here.

independently produced photoshoot

Lifestyle shoot by Mathieu Young.

Have a vision

It all starts here. Your job as an artist is to find a way to translate your ideas, experience, passion, curiosity into imagery that inspires your audience. 

Start with the end in mind. Imagine you have successfully completed this photoshoot. Ask yourself these questions:

By |2019-01-23T19:35:42+00:00July 24th, 2018|Hyperfocus, News|Comments Off on Guest Post: Tips for an Independently Produced Photoshoot
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